Middle Grade Author Burnout: Why Harry Potter Sold a Half-Billion Books and You Didn't
- You’ve written a middle-grade/young adult book and published it, and you can’t understand why it won’t sell.
- You have wondered on more than one occasion if anyone under the age of 45 reads books any more.
- What seems to work for other authors in other genres doesn’t work for your books.
- You’ve changed covers and blurbs so many times you don’t recognize your work any more.
- You’ve tried everything, and your books can’t get any traction.
- You feel like your book is being picked on.
- You feel like self-publishing is a big party and you’re outside in the rain looking through a window at a Norman Rockwell Christmas scene.
- It feels like your book is being deliberately sabotaged by gremlins.
- You’re heartbroken, because you really love your story and you want readers to love it too.
If any of these things sound familiar, you've found the right book. My name is Shane Lochlann Black. I'm a former marketing consultant for an internationally famous multi-billion-dollar animated television series. I started and ran the largest English-language webcomic association in the world and I've been developing a middle-grade fantasy series for more than 20 years.
I know why Harry Potter sold 160 million books in the United States, and it isn't for the reason you think.
I'm going to tell you some shocking and unbelievable things about the middle grade and YA market. My hope is you will take my advice, encourage young readers and sell more books.